CAMPAIGNS.NGO is a resource hub for mission-driven teams and community organizers. We provide straightforward guides to help you design campaigns that inspire people and drive real change.
Whether you’re starting from scratch or scaling up an advocacy effort, our guides break down the process into clear, actionable steps. With easy-to-follow advice and real-world examples, you’ll feel confident tackling each challenge on the way to your goals.
Our mission is to equip mission-driven teams with practical, accessible guidance for every step of a campaign. We strip away the jargon and focus on what works, so you can turn your passion into effective action.
We believe in practical knowledge, inclusivity, and continuous learning. Each guide is designed to be accessible and actionable, reflecting our belief that anyone can build a movement and inspire others. As campaigns evolve, we’ll keep expanding our resources with new insights to help your team make an even bigger impact.
Ready to get started? Explore our guides and let’s build campaigns that move people, together.
Effective campaigns start with a clear plan and a keen understanding of power dynamics. This guide walks you through strategic planning step by step, from clarifying your goals to charting a path to change. It introduces power mapping techniques to help you visualize key decision-makers, influencers, and allies, so you can focus your efforts where they matter most and shift the balance of power toward your goals. Taken together, these insights help you allocate your resources smartly and build momentum where it counts. By understanding the landscape of power, you’ll be better equipped to build a winning campaign that creates lasting change.
Online tools meet on-the-ground action in this guide to merging digital strategy with grassroots organizing. It shows how to bridge the gap between online engagement and real-world activism to maximize your impact. Learn to blend social media, email outreach, and other digital tactics with real-world activities like events and volunteer networks. This guide offers tips on coordinating teams, aligning messages across channels, and using technology to amplify community voices. The result is a seamless campaign that expands your reach and keeps supporters engaged both online and offline. In short, you’ll ensure no part of your movement works in isolation, creating a unified push for change.
Take the guesswork out of your messaging. This guide shows you how to experiment with different campaign messages and quickly learn what resonates. From A/B testing emails to trying out social media posts, you’ll learn simple ways to gather feedback and adapt your approach. By embracing a culture of rapid experimentation, you can fine-tune your message to connect with your audience and inspire action more effectively.
Effective campaigns start with a clear plan and a keen understanding of power dynamics. This guide walks you through strategic planning step by step, from clarifying your goals to charting a path to change. It introduces power mapping techniques to help you visualize key decision-makers, influencers, and allies, so you can focus your efforts where they matter most and shift the balance of power toward your goals. Taken together, these insights help you allocate your resources smartly and build momentum where it counts. By understanding the landscape of power, you’ll be better equipped to build a winning campaign that creates lasting change.
Online tools meet on-the-ground action in this guide to merging digital strategy with grassroots organizing. It shows how to bridge the gap between online engagement and real-world activism to maximize your impact. Learn to blend social media, email outreach, and other digital tactics with real-world activities like events and volunteer networks. This guide offers tips on coordinating teams, aligning messages across channels, and using technology to amplify community voices. The result is a seamless campaign that expands your reach and keeps supporters engaged both online and offline. In short, you’ll ensure no part of your movement works in isolation, creating a unified push for change.
Take the guesswork out of your messaging. This guide shows you how to experiment with different campaign messages and quickly learn what resonates. From A/B testing emails to trying out social media posts, you’ll learn simple ways to gather feedback and adapt your approach. By embracing a culture of rapid experimentation, you can fine-tune your message to connect with your audience and inspire action more effectively.
